R&G Cycles Ltd. (Trading As AW Cycles)

Cycle Shops in Reading

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110 Henley Road

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  • 0% Finance
  • Professional Bike Fitting
  • High End Mountain and Road Bikes
  • Friendly, Pro Advice
  • 4500 Sq. Feet of Shop
  • Full Cytech Workshop
  • Cycle Scheme acepted

Berkshire's Local Bike Shop

AW Cycles have been serving the cyclists of Reading since 1994 and have developed into one of the most respected independent cycle shops in the country. Our large showroom on two floors allows us to stock the widest selection of bikes in the area and cater for all ages and riding styles.

About Us

Our continued success is founded on a passion for both cycling and customer service and our experienced, friendly staff are here to offer expert, impartial advice and find you the best deal based on your needs, desires and budget.
Road racing, mountain bikes, commuters, leisure and children's bikes, from the occasional joy rider to the pro-level athlete, we really do have something for everyone.


Fully trained CyTech mechanics on hand from 9 till 6 5 days a week with a fully equipped workshop. There really is not anything we can not get done.

Bike Fitting

Find out exactly what size frame you need as well as the stem length, crank size and your cycling position. Put more power on the road for longer and GO FASTER.


Buying the bike you want and paying for it over a period of time make life so much easier and when I tell you it is free, ie no interest well that is as easy as it gets. That is right 0% interest available at AW Cycles.

Cycle Schemes

We accept most cycles schemes including Cycle Scheme, Cycle 2 Work and Green Commute Initiative. If you are on a scheme we do not currently process please ask and we will get signed up for you.

Trading Since


Find Us

On the Henley road near the top of Donkin Hill



Not that great




We went in to buy 29" wheel mountain bikes for a 2700 mile mountain bike race. They came back to us with the Giant 29ers which were a good bike. We asked for tubeless wheels/tyres. Basically they balls it up several times, ordered in wheels or tyre conversions that were completely wrong. One set could only take 80-kg. I weigh 86kg and then there's kit to go on after this. It was only in a quick conversation we caught this piece of info (stuff they should've known and either order something else or at least inform us. They knew or sizes and could tell this wouldn't have worked) as they would've put these on the bikes and we would've had big problems in Canada where the race was to start. This left us having to source wheels in Calgary at the last minute. Costing us a lot more in the long run. If they did a bit of research before just ordering the first thing on the list. It cost us hundreds of pounds each to fix their rather uneducated guesses. Simple stuff is fine. Road, Downhill and general stuff. We got let down in so many ways with these guys. Ring around before you buy as the discounts they offer often work out to being the same as standard prices at other bike shops or a little more than. Even cheaper if you try it out there then order online elsewhere.

Grant Triplow - 06/07/2010 | report this review

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Products and Services


Workshop repairs and servicing carried out by expert mechanics, qualified to CYTECH advanced level, that care about the quality and value of their work.

Price: From £12

Road Bikes

Racing Bikes Drop handle bars bikes have seen an explosion of new technologies, materials and manufacturers in the last decade. We have responded to this by creating a specialists road bike range, staffed by experts in the field.

Price: From £300

Mountain Bikes

Mountain bikes, from trail riding and commuting to down hill and cross country mountain bikes have become most popular form of cycling.

Price: From £250

Hybrid Bikes

Hybrid cycles combine different features of mountain and road bikes to provide a multi purpose bicycle. Like mountain bikes they have a wide gear ratio and upright straight handlebars. They also share the narrow tyres, more suitable for riding on the road

Price: From £250

Cycle Clothing

To fully enjoy your riding experience on any sort of bicycle and the terrain you are riding over, the clothing that you wear can be all important. Cycling clothing has to fulfil many different jobs during all sorts of weather throughout the year. Cyclewea

Cycle Accessories

At AW Cycles we try and cater for all areas of cycling. To support our broad range of bikes we stock an even wider selection of bicycle accessories. You will find everything you should need to equip your bike, no matter what type of riding you are doing.

Maitenance and Tools

To keep your bicycle working efficiently and safely it is important to look after it as regularly as possible. This can be as simple as degreasing and then lubricating the chain or as complicated as stripping down the rear hub, replacing the bearings and

We offer these services

  • Wheelchair access
  • Free Parking
  • Buy Online
  • Delivery Service
  • gallery
  • special offers
  • website
  • twitter
  • Bike Repair
  • Bike Servicing
  • Bike Maintenance
  • Bike Accessories Sale
  • Cycle Parts
  • Mountain Bike Sale
  • Bike Sale
  • Bike Lights
  • Bike Tyre Sale
  • Urban Bike Sale
  • Ladies Bike Sale
  • Full Suspension Bike Sale
  • Kids Bike Sale
  • Bike Wheels Sale
  • Bike Computer
  • Bike Frames Sale
  • Bmx Bike Sale
  • Bike Protection Sale
  • Bike Hire
  • Ladies Bike Hire
  • Mountain Bike Hire
  • Road Bike Hire
  • Urban Bike Hire
  • Full Suspension Bike Hire
  • Kids Bike Hire
  • Customer Service / Helpline
  • Money Back Guarantee
  • Customer Loyalty Schemes
  • Next Day Delivery
  • Mail Order
  • Refunds
  • Exchanges
  • Free Returns
  • Free Quotes
  • Late Opening
  • Special Delivery
  • Customer Toilets
  • Credit Card Payments
  • Cash And Credit Cards

We offer these payment methods

  • American Express
  • Cash
  • Cheque
  • MasterCard
  • Maestro
  • Visa
  • PayPal
  • Bank Transfer


Thank you so very much for helping me find my new Trek Cobia, what an awesome bike. It is exactly want I wanted and was over the moon with it once you did a little adjustment to make my bike fit me perfectly (it was a joy to get such great after sales service), something you would never get from an on line purchases or from other shops who are just interested in selling. The personal care and service I received for AW Cycle was bar none. I would recommend AW cycle to anyone looking for a bike that fits their requirements and budget. I really can’t say enough how happy I am with my bike and service I have received. Thanks AW Cycle keep up the great work.

Btuce Vickery

All, thank you for the fantastic welcome you provided us at your store today. The expert advice provided and the excuse to test ride a number of shiny new bikes made our day. We have bought a new Trek Mamba 29 inch hardtail as my wife's first serious mountain bike. We hadn't even got into the house before she was off into the local forest. The only issue is I can't be out done and will need a new bike myself. A bike thank you to James Thompson for his patience in selecting the best bike for our budget and educating us on the pros and cons of what you had to offer. Hopefully the Whyte carbon has my name on it! Thanks again

Andrew S.

Just A quick line to say thanks for making the purchase of the Trike so painless. My Son loves it, as do the other Kids when he lets them near it .

Steve Kiely

Just a quick note to say thank you so much for the guide, which arrived at my father's yesterday....he is very happy :-) Thank you for your help and for your very efficient service

Sarah Wiliams

Size 45 received. Perfect fit. Great service.


Just a quick note to say thanks for the excellent service, the bag arrived today next day delivery!!

Robert W

The expertise in the shop was far better than anywhere else I've been, I'd been looking for a bike for a few months, visited several bike shops and had fittings both in chained outlets and independents and none were anywhere near as knowledgeable or insightful as AWCycles; the fitting service was so much more in depth and professional it was worth the 80 mile round trip on its own. I really can't express enough how impressed I was with the staff in store, their expertise really is far above any other LBS I've been to and I absolutely recommend AWCycles to any cyclist

Rupert H.

Feel I should comment on your brilliant mail order service and staff. I phoned on Wednesday and spoke to a very helpful young lady in the Mountain bike section regarding a Whyte Hybrid and got all the answers I needed to help me decide to purchase it. The guy in mail order I was put through to was really helpful too and must have had the bike on the move to PDI before I even pressed the 'purchase' button. It would have been delivered by Friday Lunchtime if it hadn't been for the snow but as it is it still arrived on Saturday, which I consider great service from you and your courier. Thank you to all involved.

Alan M.

Testimonials are added by the business owner and are not independently verified.

Opening hours

Monday to Wednesday: 9am - 6pm

Thursday: 9am - 7:30pm

Friday to Saturday: 9am - 6pm

Sunday: Closed

Key Services

AW Cycles, bicycle repairs, bicycles, bike shop, bikes for sale, commuter bikes, electric bikes, kids bikes, mountain bike, road bike

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